The Glasshouse

  • Brand Identity
  • Creative Direction
  • Digital & Development
  • Signage & Wayfinding

The Glasshouse is a new facility currently under construction in Melbourne’s sporting precinct. It incorporates a corporate function venue, cafe, restaurant, and theatre. Hunt & Co. was initially engaged to complete a signage and wayfinding package for the building in collaboration with interior architects Hecker Guthrie. As the project neared completion, we were also asked to complete a brand and visual identity for the building.

The identity comprises of bespoke ‘Glasshouse’ typography that seamlessly integrates into the building’s signage system. As part of the visual identity, a series of bespoke illustrations were also developed to promote the venue and emphasize its premium location.

Further Reading

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