Foxes Den

  • Brand Identity
  • Creative Direction
  • Digital & Development
  • Signage & Wayfinding

To coincide with the opening of Foxes Den Port Melbourne, Hunt & Co. was engaged to develop a new brand and identity for Melbourne eatery Foxes Den. Serving up a selection of oven-roasted chicken, delicious salads, homemade drinks, and treats, Foxes Den has quickly established itself as a local hotspot in both the Elwood and Port Melbourne communities.

The identity developed by Hunt & Co. captures the notion of storytelling (from the fox’s perspective) comprising of a simple yet refined typographic approach that is accompanied by illustrations (by Melbourne illustrator Glenn Thomas). The interior concept and signage was also completed in collaboration with the architectural and interiors studio Hecker Guthrie.

Applications for the project span printed collateral, promotional campaigns, interior and exterior signage, and website design and development. Since development of the identity, Thomas Williams & Co. has continued to work with Foxes Den on a range of new projects and marketing initiatives.

Further Reading

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