Endota
- Brand Identity
- Creative Direction
- Signage & Wayfinding
Endota is Australia’s largest spa franchise, with over 100 locations. Hunt & Co. was approached to audit and redevelop both the Endota and Endota Spa brands. With a prerequisite of working with the existing brand device (malachite) and maintaining a ‘green’ color palette, the project was in equal measures challenging and exciting.
The outcome was an entirely redeveloped typographic systems to accompany the core brand logo. This also included updating the typography, the logo itself, and redefining its application and usage. Along with a revised color palette, a comprehensive brand guidelines document was developed that incorporates everything from printed collateral, signage, marketing martial, and packaging. The brand is currently in the process of a rollout by the internal design team into over 100 individual locations Australia-wide.
